From Lab to Market: The Brainstorming Process
Patent protection and freedom to operate are essential for commercialization.
Innovation and the creative process: Here is a process for Medtech http://www.nature.com/nnano/journal/v2/n3/fig_tab/nnano.2007.55_F1.html
This approach is based on my experiences of brainstorming sessions at
the management consultants, Arthur D. Little, in the mid-1980s. These
sessions were similar in many ways to the scenes in the movie Apollo 13
in which the engineers brainstorm solutions to the loss of oxygen in the
command module. This clip from the movie Apollo 13 captures this
spirit https://www.youtube.com/watch?v=egWvQuT5TCU
From the broader commercialization perspective: The key question is how to bridge the gap between the realm of
scientific discovery and the world of product development (1). The four
essential ingredients to facilitate rapid product commercialization once
an opportunity has been identified and defined and a venture created to
move things forward:
(1) Michael Helmus, Peter Gammel, Fred Allen and Magnus Gittins,
“Commercializing Bionanotechnology: From the Academic Lab to Products,"
in Bionanotechnology: Global Prospects, ed. D. Reisner, CRC Press, 2009,
pp 71-78.
Do you have expertise to share? Sign in or sign up for your free Professional User account
