Services and Pricing
$ 385
Hourly fee
$ 3850
Min. Monthly Per Project Fee
About
Rand Brenner has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. His career included executive positions at Saban Entertainment and Warner Bros Consumer Products where he developed numerous licensing and promotional deals with Fortune 1000 companies including Coca Cola, Kellogg's, Quaker Oats, Hasbro, Mattel, Random House, Harper Collins, Pillsbury, Topps, Sara Lee/Hanes and others.
Rand is President & CEO of Licensing Consulting Group a full-service intellectual property management and licensing agency that assists clients in leveraging their IP to reach its fullest revenue potential. LCG provides clients with expert guidance through the IP management process, from strategy development to commercialization. LCG helps clients understand, manage, protect and leverage their intellectual property by developing an IP strategy that supports the business strategy. Recent assignments include licensing major Hollywood IP for location based entertainment attractions in China; developed a licensing model for a patented non-medical sound treatment technology; developed and managed the in-game sponsorship program for an online virtual world game; developed international licensing deals for a patented tie-down device.
Rand is also an active speaker, and has presented to networking clubs, investor groups, entrepreneurs, students, marketers, inventors and entertainment companies. His speaking events have included San Diego Investment Conference, University of Redlands, Westlaw Legal Ed Center, National Speakers Association (Nashville), and the Hong Kong FilmArt Expo.
Specialties: Intellectual Property Licensing
IP Financing
Royalty Monetization
Entertainment Licensing
Consumer Products Licensing
Contract Negotiation
Intellectual Property Management
Strategic Consulting
IP Market Evaluation
Contract Compliance
Work history
Licensing Consulting Group, President & CEO
With experience from licensing billion dollar theatrical and television entertainment brands (properties), Licensing Consulting Group offers licensing sales and consulting services. LCG specializes assisting clients in leveraging the value of intellectual property rights through the development of high-quality, compelling licensing programs. If you are a brand owner, entertainment company, celebrity, manufacturer or retailer exploring licensing or sponsorships for the first time or already have a licensing program you are looking to optimize, LCG can assist you in maximizing your revenue opportunities.
Saban Entertainment, VP Licensing
Merchandise Licensing and Promotions for kids TV Properties including:
Power Rangers (TV & Theatrical)
Warner Bros. Consumer Products, Licensing
Merchandise Licensing of theatrical and TV properties including:
Batman Movie
Education and qualifications
Pepperdine University, The George L. Graziadio School of Business and Management MBA, Business Administration
San Jose State University BA, Advertising
Publications
The Transforming World of Licensing - Intellectual Property Magazine
Mickey and Miffy are Friends with Retailers - Indian Retailer Magazine
Western Brands Look East - Indian Retailer Magazine
Food for Thought - Intellectual Property Magazine
License to Print Money - Intellectual Property Magazine
The Money Making Power of Intellectual Property - Licensing Journal Magazine
