About
Gordon Troy is an Intellectual Property lawyer concentrating on trademark, copyright, unfair competition, Internet, computer and employment law. He provides general intellectual property counseling and litigation to clients in a wide range of industries. Gordon has extensive experience representing clients in the emerging information technology and software industries, as well as conventional intellectual property matters. His practice is focused on working with start-up, micro, and small companies and helping them through the early stages of development to protect and build company value in its products and services with an eye toward further financing, acquisition or public offering. His firm provides comprehensive and cohesive trademark protection on a world-wide basis and is affiliated with trademark attorneys throughout the world. Gordon and his firm have extensive experience with Paris convention filings, International Trademarks, Madrid Protocol, WIPO matters, domain disputes, domain name transactions, multi-media, internet, licensing and litigation.
Work history
Represented the world's largest Pilates equipment manufacturer where the Court found that the trademark Pilates was generic, and fraudulently obtained. Pilates, Inc. v. Current Concepts, Inc., 120 F.Supp.2d 286, 57 U.S.P,Q.2d 1174 (S.D.N.Y. 2000)
Overturned a temporary restraining order where the band Phish sued our client to stop making t-shirts about the band's songs.
Successfully represented a Vermont cereal company against Kelloggs after they threatened to sue them for infringement of three different trademarks.
Successful in obtaining and protecting many domain names for our clients.
We work with many startup companies guiding them through all of the initial and follow on stages of intellectual property protection, licensing, distribution and world wide expansion.
Representation of domestic and international trademark protection, infringements, counterfeit and gray market goods, and licensing.
Partner/Intellectual Property Lawyer
Gordon E. R. Troy, PC
January 1991 – Present (24 years 4 months)Shelburne, Vermont
Intellectual property law practice - Concentrating in Trademark , Copyright , Internet , Unfair Competition , and Information Technology Law
Ranked a "Super Lawyer" New England 2012, 2013, 2014 - Intellectual Property Law
General Counsel
Chooseco LLC
August 2002 – April 2009 (6 years 9 months)
Chooseco publishes the world famous CHOOSE YOUR OWN ADVENTURE book series, and works with licensees to license its rights to many different companies in the publishing, entertainment, and internet fields. Chooseco is committed to educating children and giving them a life long love of reading.
The Choose Your Own Adventure series is acknowledged world wide with more than 250 million books in print in the exciting and unique interactive format developed and associated with the Choose Your Own Adventure series.
General Counsel
Labyrinth Systems, Inc.
November 1991 – June 1993 (1 year 8 months)
Computer Software development company of highly sophisticated network based intellectual property management systems.
Associate
Abelman Frayne & Schwab
1988 – 1991 (3 years)
Boutique domestic and international trademark law firm representing primarily Fortune 100 companies
Associate
Buchman & O’Brien
1987 – 1988 (1 year)
Boutique alcohol beverage law firm. Responsible for intellectual property matters
Associate
Klinger, Nicolette, Mavroudis & Honig
1987 – 1987 (less than a year)
Civil Litigation, State and Federal
Software Consultant
Information Systems Consultant
1985 – 1986 (1 year)
Computer Software consulting variegated industries
Account Management (formerly Burroughs Corporation)
Unisys
1983 – 1985 (2 years)Chicago, Illinois
Systems account management, computer software testing and development
Vice President, EDP
Arco Industries
1979 – 1983 (4 years)
Responsible for all computer software and hardware for nationwide automobile trucking company, trailer manufacturing and truck stop company