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Patent Granted A steganographic message/advertisement embedding method is presented that can be used for contextual and targeted advertising supporting unobtrusive and on-demand message/advertisement delivery. The present invention presents over two client devices, the method includes receiving, on a first client device, a primary multimedia presentation with a plurality of steganographic codes embedded therein; whereby the steganographic code is not perceivable during a rendering of the multimedia presentation and the steganographic code is associated with at least one secondary multimedia presentation.
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