Business Method and Decision Model for Prioritizing Product Development Initiatives and Aligning Product Strategy with Brand Strategy

Patent Granted A patented business method, embedded in a software tool subsequently developed, to optimize product development decisions (what products to make and/or what features/functions they should have). The method has been successfully implemented at well-known market-leading companies including Hewlett-Packard, Charles Schwab, Intuit, Logitech, Motorola, Symantec (now Broadcom), VeriSign, and Time Warner Cable. IP includes the methodology, related copyrights, and the decision support software tool recently rebuilt on the Excel platform for ease of use and customizability. Inventor is available to advise on implementation and use cases.