Sustina offers a ‘wear-sharing’ service that handles used clothings and bags coming direct from users, at a monthly price of 5,800 yen (about $49). It aims to reuse clothes that have been languishing in the back of user closets. Currently Sustina offers more than 40 brands of female clothing such as Aquagirl, Snidel, Rose ud, See by Chloe, Stunning Lure, and Estnation.
Sustina is a solution to the current state of many clothes, bags and accessories stored well-nigh unused as a consequence of mass-production and mass-consumption started in the late 20th century.
Renting and purchasing can all be done within the app. It allows one to choose up to 5 items to rent, with no shipping fee or dues, and provides an option enabling purchase of the items as well. 5 additional items can only be rented or purchased after one returns or purchases the previous 5.
Unwanted clothing items, can be exchanged into Sustina’s original vouchers, used for purchasing clothes or monthly rental fees.
