One of three dogs get lost and millions suffer from poor health.
Introducing Tracy - tracking your dog's position and health.
- Plug in your base station at home
- Attach the Tracy Tracker to your dog's collar
- Track your dog's position and health in our Tracy app
My girlfriend had a dog named Tracy and one winter day she got lost. When that happened we just couldn’t find her. She made her way through miles of frozen Swedish terrain until she found a warm home in a close-by neighbourhood to take her in, but amazingly had not suffered any of the effects of the freezing temperatures. The hero who found her and took her in, successfully used social media to track us down. Seeing her again I felt uplifted and relieved. But I bet how you can imagine how awful I also felt thinking about most dogs who don’t get back.
I was working as an artist, but I had just got into mixing my art with technology. Age 19, I participated in a tv show called ”Idéfabriken”, a series about Sweden´s next success startup and that’s where I started to work on the concept of a dog tracker based on loyalty named after Tracy.
