CONSUMERS' SENSORY EMOTION ANALYSIS

Technology The SENSORY EMOTION LIBRARY is a text analytics software to assemble, process and decode natural language of consumers’ sensory emotional perception and reactions when using and purchasing consumer packaged goods (CPG). The SENSORY EMOTION LIBRARY was built over two decades by Sensory Experts analyzing global qualitative research in which consumers were evaluating concepts and products covering dimensions across fragrance, flavor, texture, associations and emotions. The SENSORY EMOTION LIBRARY unlocks the potential of the rich natural language when consumers express what they really mean and feel when consuming a product.