How to safely include Youtube videos into our blog

YouTube allows bloggers to easily embed videos, hosted by YouTube, onto their blogs. YouTube itself is, famously/infamously, generally protected by copyright infringement claims due to content uploaded by users by virtue of the Digital Millennium Copyright Act's safe harbor provisions. (17 U.S.C. s 512). Your company's website should have a robust Terms of Use that should also contain references to the DMCA and a takedown protocol (if only for practical purposes), however a larger consideration will be ensuring your embedded content does not create any confusion as to source-of-sponsorship or other trademark-related rights. Further, the Federal Trade Commission promulgates rules specifically concerning paid-blogger content, perhaps further complicating your blogging process. Specific, usable advice is very fact-dependent and will require an evaluation of exactly what you are proposing to post on the blog.

In short, you should speak with a local IP/IT attorney to navigate through these legal minefields.