How To Strategically Allocate Your IP Budget In Asia

I was again invited to speak before the New York City chapter of the International Intellectual Property Society (IIPS).

I talked about what is Asia, and where to file and litigate patents and trademarks. The result was a rare comparative overview, useful for strategic purposes.

You can download the slides for the talk here: IIPS NY Asia talk SE Asia 160519

Below is a video recording of my talk.

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Show Notes

• Example: counterfeit hearing aids in Singapore
  
• Why Asia?
  
• What Changed The World Recently? T-TIP and TTP abolished.
  
• Singapore´s position between the USA and China
  
• The Asian century is about to begin
  
• Some geographic facts about Asia, especially about SE Asia
  
• SE Asia as a trade target and the Pareto Principle
  
• Trademark strategy in SE Asia
  
• Patent strategy in SE Asia
  
• IP value analysis for SE Asia
  
• World-wide IP value analysis
  
  

Selected Internet links for this talk:

• https://ustr.gov/ttip and https://ustr.gov/trade-agreements/free-trade-agreements/trans-pacific-partnership
  
• https://www.bloombergquint.com/global-economics/singapore-urges-u-s-to-accept-china-s-rise-spare-other-nations
  
• https://www.ft.com/content/520cb6f6-2958-11e9-a5ab-ff8ef2b976c7