System and Method of On-line Advertising increasing click-through rates substantially

特許 権利維持 The ‘101 Patent covers a system and method of on-line advertising that results in a substantial increase in the “click through” rate for advertisements that benefits both the advertiser and the user. In one embodiment of the method, a banner ad is presented to a user which when engaged by the user results in the automatic display of the user’s contact information (either email or phone or other) – all without the user ever being diverted from the platform on which the user was engaged. As a result, the “click-through” rate for such a system is demonstrably greater than any other internet banner ad arrangement. The value of this system is recognized and validated by its use on Facebook in Facebook’s “Lead Ads” program.