How to handle a potentially frivolous cease and desist letter

Question

Our UK startup has received a cease and desist from a foreign company operating in vaguely the same space, due to both of our names/logos featuring the same adjective.

As a bootstrapped business we can't really afford litigation and I'm concerned that if we open a legal dialog these costs will spiral out of control.

How best should we proceed?

Answers: 0 public & 1 private

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