Local ID is a cloud-based Local Intelligence Platform that helps scale local marketing for the enterprise. We provide our customers with the data and tools to more efficiently discover, activate, record and measure their local marketing initiatives.
Like humans, brick and mortar stores have unique identities, made up of the different people, places and activities that surround them. Local ID is on a mission to help our customers understand these differences in a simple and centralized way in order to make more relevant local connections and drive sales.
Our first of it's kind Local Intelligence Platform gives customers an advantage by helping them to truly understand and evolve with the identity of each store 24/7. All in the effort to utilize local context to respond to market opportunities, increase operational efficiencies, make smarter real estate decisions, improve marketing tactics, and attribute how local activities and events impact sales.
At its foundation, the Local ID platform aggregates over 1 billion real-time data points, including spatial, temporal and people data. We then dimensionalize this data by cleansing and curating what is relevant to each brand, mapping it to each trade area and attributing it to a specific store profile.
