質問
VCs seem to be very cautious about investing in hardware startups, even with promising products their question is always the same: 'How do you prevent [Big company in given sector] to copy your product and push you out of the market?'
I mean yes you could consider patenting the innovation, however, what startup has the financial power to afford a timely lawsuit against a giant competitor with an army of lawyers?
- How would you go about answering such question to a VC or angel investor?
- How could you actually protect your Intellectual Property?
回答: 2 public & 0 非公開
You need to identify your value, is it in the (unique) sensors, the datastream you collect, the analytics provided, or coverage? If patent infringement is a big worry, there are insurance schemes (their value needs to be assessed separately). but there are other ways to protect IP like trade-secrets on the cloud server, copyright over the database, establishing strong partnerships and best of all, delivering a service so superior that an incumbent would rather buy you out than to duplicate. See https://groups.google.com/d/msg/openfrog/8uiken0c-y8/Nrpsw-5zAwAJ for commentary on a real case example where AirBnB could be a co-opetitor.
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