質問
I posted earlier about a green business and if any criteria is needed to describe products as 'green' etc. My next question is at what stage should I look at trademark protection? My thought is to not put any money into into branding until I have a business running well and generating enough revenue to cover the basic costs of domain name, trademark etc. Is this a sensible approach?
回答: 3 public & 0 非公開
My suggestion is to file the trademark in the mother Country as soon as you have a clear idea of the Logo or Brand (making a preliminary search to see if it already exists) which will permit the market to recognise your Products/Services and then within six months to file an International Trademark choosing the Countries of interest. In one year it may cost you around CHF 15000 but permits you to start the commercialization of Products/Services without the risk to go back and restart from the beginning.
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