質問
My business partner and I have a company providing services for architects and have just rebranded under a new name .Do we need to formally register a trademark, or in the UK can we rely on fair use within our industry as some kind o f protection in the case another company uses the same name? We operate in a fairly small, niche industry and have mostly UK clients, with a few overseas.
回答: 4 public & 0 非公開
I would opt for registration - there are a multitude of advantages for a registration as opposed to fair use. The first thing that you should do is to have a TM/SM search performed so as to determine if anyone else is using your proposed TM/SM or anything similar thereto. If you clear that hurdle, then I would initiate the registration process as soon as possible. Consult a TM/SM professional in the UK.
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