質問
Hello everyone!
Many thanks to everybody who has provided insight into previous questions! Just because it has been asked, let me start with it: we are a startup company operating out of Germany, but we are not limiting our business to the German market.
We are still in the process of creating our product and, consequently, our portfolio of IP. As an option for increasing our revenue stream, we would like to explore opportunities of licensing/selling our technology to partners in major foreign markets, chiefly in North America. What is the best way to approach this endeavour? Should we just talk to potential partners directly, or is it better to go through a consultancy or law firm?
Thank you
回答: 3 public & 0 非公開
Hi,
IP strategy is going towards offensive from earlier defensive strategy and your query proves it also.
First you decide weather you have to license it or sell it because there will be different approach for both.
After that the best way to go via a consultancy firm or law firm. You know, licensing is a complex game and to get good value of your IP depends on a number of factors and patience. There are firms which may help you in this way and in the end you will find that they are making profits for you. Its true "everyone can't do everything" and its apply in IP commercialization too.
Let me know in case you need references in this regards as we are working with a number of such firms.
Regards,
Ashutosh
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