How to protect the design of our products

Question

We develop and produce low-turbulence microdrones. In terms of design, we would like to protect what makes our products stand out from among the other products on the more and more crowded drone market. I know that there is something like a 3D trademark or a "design patent", but I am not sure what the difference is. Is there a way to get the same protection that other uniquely designed products have, for instance, an iPhone? How much would it cost and what would be the first thing to do?

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Answers: 2 public & 1 private

25da12c4d3
Patent Attorney

In the U.S., a design patent only protects aesthetic or ornamental features and cannot be indirectly used to protect the functionality of a particular design (that is generally what a utility patent covers). Trade dress protection, available under the Lanham Act 15 U.S.C. 1125, can protect the shape of a product or its packaging. Whether either design patent and/or trade dress protection is appropriate (or available) would require evaluating your proposed design against the backdrop of prior art and product/packaging designs currently being used as source identifiers.

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