Question
As a startup, we are not operating with a lot of cash lying around and trademarks could be expensive. If there is a pretty unique name, at what point does a registration become essential? Another aspect would be that like many startups we target customers via on-line channels, so I am wondering if a registration in just one country would even have such a big effect.
Answers: 4 public & 0 private
It completely depends on the products or services and the countries of interest. Some countries recognize rights through use. Other countries are first to file to establish rights. Some B2B products or services are less likely to be the target or pirates or infringement actions. Still, in most cases, you have 6-months from filing to internationally file so try working that into your timeline and budget.
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