Question
Say I plan to iterate through several different minimal viable product sites over one year. For budget reasons, I want to avoid registering trademarks for each project. Is it really necessary in this day and age?
As for logos, I have definite proof of my first use of each logo, for which I have the server logs. Shouldn't this be sufficient evidence for any lawsuits? Also, if I own the domain of a certain name, doesn't that give me a pretty good case for using that name anyway?
Answers: 5 public & 0 private
1) If you are going to be frequently changing marks, registration probably doesn't add up on a cost-benefit analysis.
2) First use will only give you rights in certain jurisdictions; in others, whoever registers first has all the rights, regardless of use.
3) Owning the domain name is not a defence to trade mark infringement, so try to avoid other people's marks.
Recent questions
I am looking for ...
3 6115 2