For tech startups, are trademarks necessary?

Question

Say I plan to iterate through several different minimal viable product sites over one year. For budget reasons, I want to avoid registering trademarks for each project. Is it really necessary in this day and age?

As for logos, I have definite proof of my first use of each logo, for which I have the server logs. Shouldn't this be sufficient evidence for any lawsuits? Also, if I own the domain of a certain name, doesn't that give me a pretty good case for using that name anyway?

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Answers: 5 public & 0 private

361a44d278
Trademark Agent

Filing an EU Community Trademark is not so expensive and permits you to cover n.28 Countries. if you also file the same in CH you may have Rights in n.29 European Countries at a good price and, if they are granted they will last for ten years.

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