Question
For apps like Angry Birds and Bejeweled/Candy Crush the number of clone apps that where developed right after they became a hit was huge. As far as I know, Rovio did not do anything against the Angry Birds clones. What would be the strategy behind that? What would be a good strategy for apps that risk being imitated or copied in large numbers?
Answers: 2 public & 0 private
Comprtition law applies so you can prevent passing off via trademarking characters or key names, APIs a little more tricky. Other tricks are network effects such as global leaderboard or tricky uses of EU Data Protection Directive. Otherwise hope for first mover advantage and keep on innovating. If worried about being copied then either not that much advantage in being proprietary (open source) or else leverage market role into standards setting.
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