Question
VCs seem to be very cautious about investing in hardware startups, even with promising products their question is always the same: 'How do you prevent [Big company in given sector] to copy your product and push you out of the market?'
I mean yes you could consider patenting the innovation, however, what startup has the financial power to afford a timely lawsuit against a giant competitor with an army of lawyers?
- How would you go about answering such question to a VC or angel investor?
- How could you actually protect your Intellectual Property?
Answers: 2 public & 0 private
If you have an invention that is unique and not obvious to a person having ordinary skill in the art, you should consider patenting it. If there is a way to implement the invention in your product without the customers and competitors knowing it is there, you could also consider keeping it as a trade secret. Ideally your product would contain a few different inventions, some patented, some kept as trade secret.
If a VC (not a mere angel) is truly interested in investing in your company, then you shouldn't worry about the cost of defending your IP. If your patent is strong and valuable, then the VC should be willing to back you up. That's why he invested in you in the first place.
You need to develop a patenting strategy. In which countries do you need the protection? What is it going to cost you? E.g. if you plan to patent just in the US, a patent may cost you $20-25k from the moment you start talking with a patent firm until the moment it is granted. Will the patent firm give you a somewhat fixed price? Under what circumstance could it change anyway? You need to budget your stuff for your VC. It is a lot of money, but then the patent portfolio might ultimately determine the value of your startup.
I haven't spoken about IoT. Even though my own company designs ICs for IoT, and I'm a patent agent, I have not filed any IoT related patents. I would if I saw we had something unique beyond the capability to perform ultra-low-power designs, and I will for every ultra-low-power technique we will invent. Contact me if you want to talk more (at ICSWpatents.com).
Recent questions
I am looking for ...
3 6115 2