Question
We are going through a number of beta tests with different variations of UX, graphics and branding. Since we want to test each variation in the market first, is it enough if we put off trademark registration until we know the product fits the market?
Answers: 3 public & 0 private
You want to register your trademark AS SOON as you realize that you would fight not to lose it. The cost of registration will be negligible compared to the cost of having to prove in court that your brand is your brand. A registered trademark pushes the burden of proof onto the other side, so it would make it very expensive to prove that your trademark is not rightfully yours.
We published two cartoons about this:
http://trademarkfactory.ca/cartoon/7_benefits_of_registering_trademarks
http://trademarkfactory.ca/cartoon/should_i_register_my_trademarks
Hope it helps,
Andrei
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