Question
We are small team based in Europe and would like to register a trademark for our business in the U.S. What is the procedure to do this?
I also would like to know: I have read this on the internet:
"help yourself to the unregistered trademark symbol (™), which costs nothing and puts a stake in the ground regarding your intentions."
Is this really true and would it be useful to use this symbol until we have the trademark?
Answers: 3 public & 1 private
You need to file a trademark application with the US Patent and Trademark Office. It's a good idea before filing the application to have a trademark search done to ensure that there is not a prior user with a confusingly similar mark.
In the US, you obtain a trademark based upon use or the above federal registration. Trademark owners generally use the TM prior to the registration, when they can use the (R).
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