How do we know about the protectability of an "idea"?

Question

"Mark [Cuban] is looking for four things: The company’s core competency, why you’re great, how the idea is protectable and how it can scale."

What exactly does this mean, how the idea is protectable? How can we determine this?

We are building an online B2C platform utilizing geolocalization for marketing impact maximation.

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Answers: 3 public & 0 private

Steven weinrieb
Patent Attorney

I would assume that what MC means by "protectable" is whether or not you can obtain a patent for it. To do that, you would need to have a patentability search in order to determine if your idea is patentable - are there patents out there which are similar to your idea and how similar to your idea those patents are which would of course mean that even if you got a patent, how valuable would it be, is it effectively "groundbreaking" or is it an improvement and how much is it improving the technology. Consult a patent professional.

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