Question
I was wondering if anybody can provide input on freemium business models. When is the "freemium" approach of marketing your product the best way to go? Are there significant advantages over regular licensing? How can we best determine metrics that help us with the decision?
We are a startup from Boston. Our main product (in development) is a new technology to utilize handhelds and wearable devices for instant 3D Scanning of objects and optimizing for 3D Printing.
Answers: 2 public & 0 private
The freemium model works well in situations where you are trying to create significant scale of users or clients in a short period of time either for commercial purposes or to test your technologies and processes.
In terms of this business method over traditional licensing, I view this as licensing with a zero price. You'll still need to ensure that your "freemium" agreement has the same protections as would an agreement with a cash or cash-like fee.
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