Question
We are a SaaS fintech startup based in California. We are told that an early protection of our trademarks is important, but does that mean only the U.S. trademark? If we were to apply in all countries (if we could) wouldn't that get very expensive? What's the usual recommended approach for startups like us?
Answers: 5 public & 1 private
Ms. Kadieva has given a great answer. I would simply reiterate that "global" or multi-national trademark protection can get expensive very quickly. The following link lets you play around with prospective fees using the Madrid Protocol: http://www.wipo.int/madrid/en/fees/calculator.jsp?Lang=E&ForDate=20160317&Origin=US&Classes=1&ServCd=EN. International filings would come after the due diligence of determining whether filing in a particular country is even worthwhile on account of your expansion into, or preexisting uses in, those markets. Filing a Section 1(b) application with the USPTO, after an encouraging trademark clearance search, is common first step. Speak with trademark counsel in private to obtain actionable advice.
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