Question
We are a SaaS fintech startup based in California. We are told that an early protection of our trademarks is important, but does that mean only the U.S. trademark? If we were to apply in all countries (if we could) wouldn't that get very expensive? What's the usual recommended approach for startups like us?
Answers: 5 public & 1 private
I would certainly concur with the comments posted previously about global registration following the growth of your business in various countries. If your business is expanding overseas, it is certainly recommended as the local registration of trademarks restricts their protection to the jurisdiction in which they were registered. You need madrid protocol registration to provide adequate global protection.
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