Question
We are a SaaS fintech startup based in California. We are told that an early protection of our trademarks is important, but does that mean only the U.S. trademark? If we were to apply in all countries (if we could) wouldn't that get very expensive? What's the usual recommended approach for startups like us?
Answers: 5 public & 1 private
I recommend the following article, as it helps in understanding the territorial limitations of trademarks and how one`s strategy would vary depending on the markets of interests and one`s means.
https://igerent.com/registered-trademarks-and-their-territorial-limitations
Also, you may want to check if your trademark is registrable and make sure there aren’t any previously similar and conflicting trademarks for similar products or services. The following article mentions and explains some of the common pitfalls startups stumble upon when branding.
https://igerent.com/tips-avoid-common-mistakes-when-choosing-your-trademark
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