Question
I posted earlier about a green business and if any criteria is needed to describe products as 'green' etc. My next question is at what stage should I look at trademark protection? My thought is to not put any money into into branding until I have a business running well and generating enough revenue to cover the basic costs of domain name, trademark etc. Is this a sensible approach?
Answers: 3 public & 0 private
You should apply for a TM registration when you actually start using your mark, or when you intend to start using the mark within the near future. In the US, you can apply for a mark prior to actual use but then the USPTO will require you to file necessary documents with a predetermined time frame with respect to actual use of the mark. Consult a TM specialist for detailed requirements.
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