Question
We are have been developing a personal finance/banking SaaS.
Before the official market launch, we would like to register our trademark. Basically our question is: how exactly should we do that? Is it enough to register it in Spain, were our startup is located? Does that protect us from competitors in other countries too?
Answers: 3 public & 0 private
Yes the EUTM through the EUIPO System should be the first step after making a preliminary search.
Then the "Madrid System" for the filing of an International Trademark may be of your interest claiming the priority date to be made within 6 months of the first filing.
Last but not least, remember that Switzerland does not make part of EUIPO therefore to cover said Country a national filing must be done or may be done through the "Madrid System". For CH do not hesitate to contact us.
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