How exactly do we register a trademark?

Question

We are a small software startup based in Portland. Before we launch our product, we want to register the product name as a trademark. Is there an easy and fast process for registering the trademark? What is the cost?

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Answers: 4 public & 0 private

34479e6a58
Patent Attorney

Hi,

I can't stress enough getting proper legal trademark advice upfront. As Alexander suggested, if you are willing to spend the time to learn as much as you can on your own starting with the USPTO's helpful self filing guides, that is one way. Hiring an attorney is better.
I know people that have spent +$10k on a Mark that is still unregistered, have been opposed, and threatened lawsuit. They used legal zoom and put the mark on their products thinking how cheap and easy and everything was great. You really do not want to spend time and money on a mark that you can't use, or will be sued for infringement.

Thanks,
Mary

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