Question
We are developing our MVP right now and would like to know if there's a way to reserve the trademark rights. As the product is not launched yet and we are not yet a legal entity, we don't really want to go through the whole process of trademark registration right now. Is there a way to "reserve" a name and go through the process later?
Answers: 2 public & 1 private
You may file an intent-to-use application for the mark (Section 1(b)) and file a Statement of Use once you are actually using the mark in commerce. It is still "part of the process," however, and your intent-to-use application will be examined like an in-use (Section 1(a)) application will be.
Your State, or even local commerce agencies, will also have trade name reservations and registration schemes. Before forming an entity, buying a domain, or engaging in other branding activity, you should consult with local trademark counsel.
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