How does trademark protection work globally?

Lawyer

Hello,
There is no World trademark protection available at this time. You need to register in each country of you want to be protected there, and protection, just mean that you will be able to sue the other company to infringement and have them stopped to use it.

The strategy that we use at Utopia Law firm is to register the trademark in USA, Europe and China, which is covering almost 2/3 of the economic world. It is not really important in fact to spend a lot of money to have a protection of your brand in a country where you have no market and no customers.

As said, we can register your trademark in any other country, you may want, but there is a cost for this, and beyond that, monitoring the use of your trademark in many countries has a cost.

To reply at your question as you asked for.
1) trademark is a protection for 10 years, and there is no annual fee, but a registration fee when you apply. For exemple, here at UTOPIA we are charging 999 USD for registering a trademark with research to avoid infringement on already trademark in use to country such as USA, Europe, and China.

2) The registration of your trademark is only giving you the right to sue someone using your logo in the country where you have previously registered it, nowhere else.

Hope this reply will help you to understand the way the trademark protection is working.

We are specialized in this kind of protection, so feel free to ask us more detail if needed.

But keep in mind that to have a strong trademark protection, you have to ask a lawyer to do it.

As said if you logo is not linked directly to your company ID, you may think about a copyright protection.