How important is a trademark on the company name for a startup?

質問

As a startup, we are not operating with a lot of cash lying around and trademarks could be expensive. If there is a pretty unique name, at what point does a registration become essential? Another aspect would be that like many startups we target customers via on-line channels, so I am wondering if a registration in just one country would even have such a big effect.

or

回答: 4 public & 0 非公開

          2014 08 05 16.37.15
弁護士

Although it is highly recommended to start commercializing products or services with a registered trademark it is indeed expensive. When short of money, you may begin to operate without a registered trademark but once you have the funds you should apply for your brand's registration as soon as possible since this a very important and delicate matter.

最近の質問