Question
As a startup, we are not operating with a lot of cash lying around and trademarks could be expensive. If there is a pretty unique name, at what point does a registration become essential? Another aspect would be that like many startups we target customers via on-line channels, so I am wondering if a registration in just one country would even have such a big effect.
Answers: 4 public & 0 private
Although it is highly recommended to start commercializing products or services with a registered trademark it is indeed expensive. When short of money, you may begin to operate without a registered trademark but once you have the funds you should apply for your brand's registration as soon as possible since this a very important and delicate matter.
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