Question
We are a young startup company in the area of 3D Printing based in Germany, with additional locations in Switzerland and Japan. Although most of our early adopters come from Germany, we are not at this point restricting our potential market to just one country.
Since Trademark registration & prosecution is a considerable investment for small companies, we are wondering: when protecting the brand in additional jurisdictions is worth the cost?
Thank you for your answers!
Answers: 3 public & 0 private
I would mirror what James has said. Early protection is also vital in the United Kingdom and Ireland where the 'first to use' principle is important. If you are going to launch in either the UK or Ireland, TM clearance searches are strongly recommended. The investment you make now in protecting your brand will pay off later, particularly if you monetise your registered rights by means of licensing.
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