Question
Hi, we are a startup company from Boston, MA. To secure our online presence and protect future global expansion, we would like to strategically reserve domain names for our company name and our products. Besides registering the names as such in different jurisdictions (e.g. google.com, google.ca, google.jp, google.eu ...) -- should we also register similar sounding names (e.g. goggle.eu, doodle.eu, googel.eu)? To what extent would this be necessary? Does it even provide any meaningful protection of our brands?
Answers: 3 public & 0 private
You will never be able to fully register domain names because there are just so many LTDs. Having said that, you will definitely need to register domain extensions such as .com, .co, and some country LTDs into which you will need to break.
For other extensions, it is the activity those registrants are doing that matters. Registering a domain name containing your trademark is not a trademark infringement per se. Periodically, you will need to check whether other registrants are using your trademarks in that domain name. If so, send them a cease and desist letter. If not, you don't have to worry.
Hope this answer helps you.
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