Question
I'm told that an idea is worth little, execution is worth a lot. If the chance of getting funding for a startup depends on how good your execution is, but not really your idea, what role does IP play? Does comparatively expensive IP protection really add value to the company?
Answers: 2 public & 0 private
Having IP validates the premise that your idea is maturing through execution - that it has enough traction to where you have invested in its description, development and protection. Further, having an IP provides a method for ensuring continuation as the execution plan develops and the execution team perhaps fluctuates. Having said that, there are many instance where IP holds little to no value spending on the vertical (i.e. software v. hardware v. embedded systems) and the lifecycle of the targeted market.
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