What is the quickest way to get a trademark?

Question

We would like to protect our company & product name (identical). Some investors whom we approached early on mentioned that good TM protection could be an asset for our first financing round. We are currently aiming to bring our product to the market within a couple of months -- is it possible to get comprehensive protection in that time? Or are we protected from the moment we apply for a trademark anyway? The company is based in London for the moment.

Answers: 2 public & 0 private

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Lawyer

In the U.S., you are protected as soon as you use the mark in the market and as soon as you apply if the mark registers. To some extent, that may be true for the UK from what I understand but you really need to check with a UK trademark attorney for that . The EU trademark office registers marks almost as quick as any trademark office I've seen and could possibly register your mark within about 4 months (I believe the approved, published marks need to be published for 3 months). Benelux (Belgium-Netherlands-Luxembourg) has a combined trademark treaty and registers marks for all 3 countries which I believe may be the fastest of all trademark offices because they conduct only a limited examination. You can check with an attorney in one of those 3 countries but I believe a Benelux registration can be obtained within a week or two.

13ac82468e
Patent Attorney

Hi, You can use a foreign application and priority claim when filing in GB. Lebanon and Benelux are very appropriate to have a registration but at first, you must check the registrability of your trademark in GB. If your trademark is belong to another enterprise it is useless to work on it. This order may be usefull: 1- check your trademmark's registrability in GB, 2- If yes file an application in Benelux or Lebanon, 3- Do your interviews with the investors immediately before the end of sixth month from the trademark filing date. 4- if everything goes well then file your application in GB before the end of priority duration(means within six months from the first filing date in Benelux or Lebanon). Or simply check the mark and file the application in GB :)

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