Question
We're in the process of establishing our company and would like to get some information on the issue of protecting our trademark. We have a logo, a basic marketing strategy and an up-and-running website. What are the steps we have to go through from here?
Answers: 5 public & 1 private
Good to be thinking about these things early. For new brands, the most important thing is to have a search done to clear your brand (name, logo, slogan) and ensure that you're not going to infringe anyone else's rights. Nothing worse than launching and having to rebrand because of a threat of infringement proceedings. If a search gives you an all clear then it is a good idea to proceed to filing your mark/s.
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